A flooring shop in Leven, Fife has named its latest range of carpets after Scottish singer Lewis Capaldi, and news of the carpets has gone viral on social media.
Stewart Wallace Flooring launched its Capaldi carpet range on Facebook and received hundreds of shares and likes. The firm increased interest in the carpets by offering a prize of two tickets for one of Capaldi’s shows and a two-night hotel stay.
Sales of the carpets to fans of the singer took off as publicity went viral on social media and the story was picked up by newspapers.
The owner of the shop has hinted that the success of the campaign could lead to more celebrity-themed carpets being made in the future. Stuart Wallace said about his Capaldi carpets:
“It’s just a bit of fun. We promoted it and people have grabbed the opportunity to have a bit of Capaldi in their homes. It’s taken off more than I thought it would. It’s madness. Who would have thought a Leven carpet shop would end up in the papers and all over the internet?”
A carpet named after a favourite celebrity is certainly a novelty, but the majority of people consider its look, quality and price before coming to a carpet decision based on a name. Retails of carpets in Chester and Wrexham stock a wide range of quality option that look good and are designed to last – reassuring if you tend to change your mind about who your favourite singer is!