New technology aims to revive heyday of carpets

A new type of carpet launched in the USA aims to create a resurgence in the popularity of carpets.

Wall-to-wall carpeting once dominated the home flooring market, but now the majority of homes have solid floor coverings such as wood, laminate and LVT. HOME Fresh is a new type of carpet that is 100% hypo-allergenic, recyclable and stain resistant, and its manufacturers hope it will tempt those who favour wood flooring.

Most carpets have three layers – a top fibre layer, a backing and a bottom layer of foam. The HOME Fresh carpets has only one layer, which is made from recycled plastic that has been turned into polyester yarn. It is stain and water resistant and will not become mouldy or affected by mildew. It is claimed that the carpet is easier to clean, allowing vacuums to suck up more dirt and pet hairs than a conventional carpet. It is also claimed that a secret mineral infused in the carpet neutralizes odours.

The manufacturer is marketing the carpet as an alternative to solid floors, with colours that never fade and a level of softness most would associate with carpets. The carpet is hypo-allergenic, which makes it particularly suitable for people who suffer from allergies.

Many people install luxury solid wood flooring in Cheshire homes, whilst others love the feel of carpets. It remains to be seen whether any new type of carpet has enough advantages to persuade people to switch from solid floors to carpets.